Digital transformation and consumer behavior changes have made it crucial to bring physical activity online. Many entrepreneurs have made it their goal to appear on Google.
It’s not hard to understand why. Google is the most popular search engine online and has become synonymous with internet searches.
It doesn’t matter if you want to learn how tiramisu, or to find an online makeup course. Many people search Google for the answers to their questions.
There are many ways to get a website listed on Google, which will give your brand more exposure online. For this, you should hire a digital specialist to do all these tasks correctly.
Why should you put your website on Google?
Ever wonder how many websites there are on the internet? WorldWideWebSize estimates that there are over 8 billion pages online. It’s just too many!
Imagine how hard it would be, if possible, to find a particular business website among all the web pages.
Google acts as an index for all Internet pages. It catalogs and organizes them according to their topics. This is known as indexing. When someone searches Google for a keyword, Google shows them a list of pages that match their criteria. This page is known as SERP (search engine results page) in Portuguese.
You may have noticed that appearing on Google’s first pages allows your business to be more visible and generates more traffic and conversions.
It is not enough that the site has been indexed by the tool to draw visitors. Also, It should be prominently displayed on the results page.
It is important to ensure that your website appears on Google search engines and has online visibility. Also, do you know What is the difference between internal linking and external linking?
How to get on Google and promote your site?
You have two options to make your website appear on Google. The free strategy is to invest in producing search search-engine-optimized and misusing search engine tools like Google Maps and feature snippets.
Advertisements and advertising campaigns are paid strategies. While the strategies may be different, there is no reason why your company cannot invest in both.
Also, You must consider the goals, budget, and need for quicker results when making a decision.
Paid ads can be the fastest way for your business to show up on Google. It works as follows: On Google Ads, you select a set of keywords that are relevant to your business and then define the landing page for the ad. Next, choose the billing model (which could be used for impressions or conversions).
Also, When someone searches for one of your keywords, your ad will appear at the top of the SERP. It is identified with the Ad tag.
Register your site on Google to generate traffic and sales
Google is practically a requirement for every business, with an increasing number of people using it to find new brands, solve problems, and shop.
There are many options to get your website on Google Maps Marketing, Paid Ads, and Organic Search. Also, These strategies may have the same goal of increasing brand reach and driving traffic and sales but they might not be suitable for all businesses.
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