The term ‘calorie-conscious’ is widely trending these days, as people look to stay fit and healthy. In the last two decades, people have become aware of the dangers of the long-term consumption of a high-calorie diet, which include obesity, oxidative stress, heart diseases, cancers, insulin resistance, low-grade inflammation, and cognitive dysfunction because of mitochondrial function abnormalities and signal transduction alteration. As per the WHO, since 1975, the global prevalence of obesity has risen three times!
Considering the rising number of people becoming aware of their health, P&S Intelligence sees a vast growth potential for the low-calorie food market in the coming years. Since sugar is one of the key sources of calories, most low-calorie foods are designed to help people minimize the consumption of sugars. They include sugar alcohol and sugar substitutes and nutritional substitutes. Carbohydrates are also a major source of calories, but they are among the essential nutrients and they are also broken down into sugars during digestion.
Therefore, sugar substitutes, such as stevia, cyclamate, aspartame, sucralose, and saccharin, are gaining widespread popularity among the health-conscious. Saccharin has been preferred by diabetics for a long time as a low-calorie alternative to cane and other kinds of conventional sugars. There were more than 530 million diabetics on this planet in 2021, according to the IDF, and this number is set to cross 780 million by 2045. Further, over 6.5 million die as a direct result of this pancreatic disorder every day.
The body does not metabolize saccharine, which stops the blood glucose levels from increasing. This is why this artificial sweetener is recommended for diabetics who don’t want to have all the sweetness taken away from their life. Moreover, such products are also said to be good for those worried about their weight. However, since saccharine is synthesized artificially, the last 5–10 years have witnessed a shift of the health-conscious from it to stevia, which is a natural sweetener.
In this regard, the COVID-19 pandemic and the lessons learned during it might play a huge role in making people shift to low-calorie food. The majority of those who died of COVID-19 were found to have co-morbidities, such as high blood pressure, fatty livers, high cholesterol, diabetes, and obesity. Since all these lifestyle-associated diseases can be traced, in part, to fatty diets, people have become rather conscious of what they eat, which is why the demand for low-calorie food and plant-based food products could rise rapidly in the coming years.
Seeing the increasing number of health-conscious people, major food and beverage companies are developing low-calorie snacks, baked goods, soft drinks, and other food products. For instance, Bellwether Farms offers A2 organic yogurt, which contains lesser sugar than many other yogurt variants in the market. Similarly, in 2021, Liam Lynam of Ireland started his own line of oat drinks, called Oat in the City, which contain no more than 0.5 grams sugar per 100 grams of the serving. Moreover, in 2019, Nestle had claimed that it has devised a method to reduce the sugar content in its chocolates by 40%.
Other key companies operating in the low-calorie food market are Abbott Laboratories, The Coca-Cola Company, Dr. Pepper Snapple Group Inc., McNeil Nutritionals LLC, Cargill Incorporated, Bernard Food Industries Inc., PepsiCo Inc., and Zydus Wellness Limited. For instance, Diet Coke is perhaps one of the most-widely consumed low-calorie soft drinks in the world. Many people substitute actual Coca-Cola in Rum and Coke, a popular alcoholic drink, with Diet Coke. However, as low-calorie foods are a relatively new concept and rather expensive on account of being extensively processed, they are consumed majorly in the developed world.
On the other hand, with food and beverage companies aggressively marketing these products in developing countries to leverage the latter’s huge population, the global demand for such products will rise.
This post was created with our nice and easy submission form. Create your post!